In May 2021, we conducted a survey that revealed 61% of Americans are saving up for a big purchase. Of that group, 10% are actively saving up for a big jewelry purchase. That means online jewelry brands have an opportunity to engage these savers early in their journey and solidify customers’ commitment to buy from them.
The answer is simple - reward them for saving up for their products. Here’s how two jewelry brands are doing it:
Mark Henry Jewelry is helping customers save for high $AOV items
Mark Henry Jewelry is offering customers who are not quite ready to buy a reason to stick with a savings plan until they can make their special purchase. By embedding Accrue Savings directly on their website, customers can earn up to 20% in cash rewards toward jewelry at the New York City-based brand. It takes many Americans several months or a year to save up for something like an engagement ring or anniversary gift, and Mark Henry is helping get them there faster with this custom savings plan.
"Accrue has gotten us closer to our mission of being a consumer centric company looking to enhance the lives of our clients."
Henry Medine, Head of Growth at Mark Henry, said: “Accrue Savings has been a pragmatic solution for our brand by reducing bounce rate and helping us convert cold traffic into qualified leads. Beyond that, we’ve had countless clients applaud our brand for offering them ways to save up for their favorite products without the burden of burdensome loans. Accrue has gotten us closer to our mission of being a consumer centric company looking to enhance the lives of our clients."
Head of Growth, Mark Henry
Eterneva is offering a payment option that aligns with their mission
The team at Eterneva recognized that their shopping experience is a reflection of their brand values. They listened to their customers and now provide a payment option based on their feedback.
Adelle Archer, CEO & Co-Founder at Eterneva, described how they turned an insight into action: “At Eterneva, we often hear about people saving up for their late loved ones' diamonds, and have witnessed many beautiful crowdfunding stories that empower families to start the uplifting diamond journey.”
“Through our partnership with Accrue, we can offer an Eterneva Savings Wallet and actually contribute funds as people hit savings milestones, and friends and family can chip in too.”
Losing a loved one impacts several people at once. Because Accrue Savings allows customers to invite friends and family to make contributions, the Eterneva team was able to lean into the community-driven aspects of their product experience.
Archer added, “Now through our partnership with Accrue, we can offer an Eterneva Savings Wallet and actually contribute funds as people hit savings milestones, and friends and family can chip in too.”
To learn more about how to offer your customers an option to pay with Accrue Savings, schedule a call with us today!