All over America, people are saving for things they love, but no one is helping them do it. There are hundreds of ways that people are rewarded for buying on credit, but there has never been anything embedded in the retail experience that incentivizes people to save.
At Accrue Savings, we believe that if brands are truly going to act in the best interests of their consumers, they have to offer a payment option that doesn’t put them in debt. We’re here to help smart brands reward customers when they save up for their favorite purchases.
Read more about what we're doing to help Americans save.
Accrue Savings, founded in June 2021 by CEO Michael Hershfield, aims to get people saving again with its merchant-embedded shopping experience that rewards consumers for saving up for the things they want to buy.
New York-based fintech Accrue Savings has raised $25 million in a Series A funding round led by Tiger Global. Aglaé Ventures, the tech investment firm backed by Groupe Arnault, Maple VC, also participated, as well as UPS CEO Carol Tomé and Fanatics CEO Michael Rubin.
In 2021, Accrue Savings offered a glimpse of one by launching a bank account that encourages consumers to save for a product or service before buying it. The startup encourages a save now, buy later mindset by partnering with retailers like Camp and Casper to market these accounts.
Thanks to backing from our incredible investors, we’ll continue delivering on our mission to reward people for choosing to save up for things they want.
CRO, Attentive Mobile
CPO, Executive VP
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