The Savings Scene: Generational Divides in Saving and Spending

We partnered with Decode_M to survey over 1,000 consumers on their spending habits amid rising costs. Here’s what we found.

The Savings Scene: Generational Divides in Saving and Spending
The Savings Scene: Generational Divides in Saving and Spending
Accrue Savings
Accrue Savings
March 21, 2023
Savings Scene

Welcome to The Savings Scene by Accrue, your go-to source for data-driven consumer insights on all things saving and spending. We believe that if brands are truly going to act in the best interests of their consumers, they have to offer a payment option that doesn’t put them in debt.

At Accrue Savings, we're all about liberating people from debt and instilling good financial behaviors. So we partnered with Decode_M to survey over 1,000 consumers on their spending habits amid rising costs. Here’s what we found:

Welcome to The Savings Scene by Accrue, your go-to source for data-driven consumer insights on all things saving and spending. We believe that if brands are truly going to act in the best interests of their consumers, they have to offer a payment option that doesn’t put them in debt.

At Accrue Savings, we're all about liberating people from debt and instilling good financial behaviors. So we partnered with Decode_M to survey over 1,000 consumers on their spending habits amid rising costs. Here’s what we found:

Financial Deception is Almost Universal

Younger generations are more susceptible to the toxicity of self-deception about their financial status, and are more likely to buy items outside of their budget - leading them to financial insecurity.

  • Only 17% of Gen Z and Millennials never lie about their financial situation
  • 95% of Gen Z and Millennials spend outside their budget
  • 1/4 of Gen Z and Millennials suffer from financial dysmorphia
Fear and Loathing about Finances

Younger generations are struggling with saving and impulsive spending behaviors, while older generations have it built into their DNA.

  • 50% of Millennials and 43% of Gen Z, state that they are overwhelmed by saving money
  • 50% of consumers engage in risky financial behaviors
Buy Now, Pay Never?

Consumers increasingly use Buy Now, PayLater apps for purchases. While this gives them more time between the rush of purchasing and the pain of repayment, it has negative consequences.

  • One third of consumers have used a Buy Now, Pay Later platform 44% of consumers using BNPL have missed a payment
  • One third of consumers use credit cards to pay for BNPL purchases

Accrue Savings is a brand-embedded savings account that provides a sustainable, credit-free payment option for customers. With Accrue’s savings-oriented experience, customers are empowered to make their purchases on their own terms. Accrue can turn passive shoppers into active buyers, reduce advertising costs for your brand, and helplock in predictable revenue for your business. Want to learn more? Go to https://www.accruesavings.com/business

Sign up for future newsletters of “The Savings Scene” here

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The Savings Scene: Generational Divides in Saving and Spending

October 11, 2023

Welcome to The Savings Scene by Accrue, your go-to source for data-driven consumer insights on all things saving and spending. We believe that if brands are truly going to act in the best interests of their consumers, they have to offer a payment option that doesn’t put them in debt.

At Accrue Savings, we're all about liberating people from debt and instilling good financial behaviors. So we partnered with Decode_M to survey over 1,000 consumers on their spending habits amid rising costs. Here’s what we found:

Welcome to The Savings Scene by Accrue, your go-to source for data-driven consumer insights on all things saving and spending. We believe that if brands are truly going to act in the best interests of their consumers, they have to offer a payment option that doesn’t put them in debt.

At Accrue Savings, we're all about liberating people from debt and instilling good financial behaviors. So we partnered with Decode_M to survey over 1,000 consumers on their spending habits amid rising costs. Here’s what we found:

Financial Deception is Almost Universal

Younger generations are more susceptible to the toxicity of self-deception about their financial status, and are more likely to buy items outside of their budget - leading them to financial insecurity.

  • Only 17% of Gen Z and Millennials never lie about their financial situation
  • 95% of Gen Z and Millennials spend outside their budget
  • 1/4 of Gen Z and Millennials suffer from financial dysmorphia
Fear and Loathing about Finances

Younger generations are struggling with saving and impulsive spending behaviors, while older generations have it built into their DNA.

  • 50% of Millennials and 43% of Gen Z, state that they are overwhelmed by saving money
  • 50% of consumers engage in risky financial behaviors
Buy Now, Pay Never?

Consumers increasingly use Buy Now, PayLater apps for purchases. While this gives them more time between the rush of purchasing and the pain of repayment, it has negative consequences.

  • One third of consumers have used a Buy Now, Pay Later platform 44% of consumers using BNPL have missed a payment
  • One third of consumers use credit cards to pay for BNPL purchases

Accrue Savings is a brand-embedded savings account that provides a sustainable, credit-free payment option for customers. With Accrue’s savings-oriented experience, customers are empowered to make their purchases on their own terms. Accrue can turn passive shoppers into active buyers, reduce advertising costs for your brand, and helplock in predictable revenue for your business. Want to learn more? Go to https://www.accruesavings.com/business

Sign up for future newsletters of “The Savings Scene” here