You’re a brand that’s offering Accrue to help customers buy from you without going into debt. Here are some learnings you can use to help give them the best savings experience possible.
Homepage Banner or Category Page Banner:
Homepage placements are critical for your business, and you probably spend significant time and money perfecting the page and driving traffic to it. Unfortunately, many homepages can see up to a 70% bounce rate if not optimized properly, particularly since many shoppers are ready to buy immediately.
Hosting persistent Accrue messaging on the homepage, however, has been found to reduce bounce rates, since customers are intrigued by having a window of time to own items at reduced prices without owing money over time. Retailers that have implemented an evergreen banner have seen up to a 5.5% conversion rate for when it’s located near the middle or bottom of the page and up to a 40% higher conversion rate when located at the top of the page. Bottom line: it’s critical that Accrue lives in a persistent, highly-visible location that can constantly work to move upper-funnel traffic towards purchase.
Product pages are equally critical. Shoppers who have made their way here often have a high intent to purchase. While on a product page, customers are typically asking themselves “Do I need this right now?”, “Do I have enough money in the bank to pay for this now?”, “Do I want to pay with a credit card and owe money on it?”
At this crucial time, customers appreciate options for how to make their purchases. Displaying Accrue on the PDP allows them to take control of their finances and feel secure about their purchases, allowing you to build loyalty and trust with your customers. In fact, across all our partners, PDP has consistently performed the best – up to 3X in conversion rate.
We make it easy for you and your customers. Shoppers can use our brand new embedded widget on PDPs to start saving up for their purchase without having to leave your site. In terms of placement, we recommend layering us in with your existing payment options and using engaging language to clearly differentiate Accrue, such as “Save now. Save later. Get 15% off with Accrue.”
When combined with homepage and PDP placements, footer placements can help drive significant incremental savers. Our partners have seen footer placements drive up to a 10% conversion rate in these instances.
A footer combined with an additional placement can make sense if you have customers who are interested in deals or promotions. We’ve even heard from some Accrue savers that they occasionally will look in the footer for hidden promos or offers.
We frequently recommend pairing a landing page with a footer placement as an opportunity to drive awareness for interested shoppers. In our experience, more educated traffic yields more qualified leads, helping you maximize conversion rates your business.
If your site touts multiple payment options or has a dedicated pricing page, including Accrue can help you convert highly engaged traffic looking for alternative ways to pay that don’t rely on credit. Again, people want to own – not owe. Our partners have seen some of the highest conversion rates here - up to 15%.
Summing It Up:
Having Accrue embedded on your site can drive purchase and brand loyalty – but it works best when you have a variety of placements strategically placed in highly visible areas. The goal is to find key high-intent places where shoppers can easily take advantage of our savings option. Those that are hesitant to take on more debt or don’t have the cash on hand will appreciate having a credit-free way to buy exactly what they want, and you’ll be able to lock in future revenue from these loyal customers.
Interested in partnering with Accrue Savings for your business? Get in touch with us